Dynamics 365
Customer Insights Journeys

Optimal use of customer data in marketing

With Dynamics 365 Customer Insights Journeys, the former Dynamics 365 Marketing, you benefit from a modern, personalized customer approach at the highest level. Use target group-oriented customer journeys and convincing mailings for all customer segments. Manage newsletter subscriptions and unsubscriptions in compliance with GDPR.

Dynamics 365 Customer Insights Journeys – modern marketing automation

With the dynamic segmentation of customers, predefined customer contact processes are automatically started as soon as the customer is added to the segment.

With optimal templates in your CI, even HTML laymen can create appealing and personalized cross-platform compatible HTML marketing emails.

Click tracking and opening rates can be systematically evaluated and follow-up activities and customer contact processes are automatically triggered.

Simply create landing pages and integrate them into your existing website.

Segmentation of customer data (target group definition)
Intuitive editor and templates for marketing emails
Open rates and click tracking
Customer journeys (incl. A/B testing)
Manage newsletter subscribers
Event management (offline and online)
Lead scoring and qualification

Comprehensive analysis and measurement of the performance of marketing activities
Improved customer loyalty and performance for content and information from various channels
Seamless integration with Dynamics 365 Sales, Dynamics 365 Customer Insights, Microsoft Teams and other products
Make better decisions faster with data and AI
Create optimal sales and marketing processes with automated workflows and orchestrated customer contact processes

Use email marketing, landing pages, marketing forms, event management & social posts to better reach, inform and retain your prospects and customers in the long term
Improved customer service through real-time customer contact histories with extensive customer data
Measurement of KPIs such as click rates, conversion rates, costs per lead
Identification of improvement potential for marketing measures
Personalized invitations and registration for online and offline events

The picture shows a young woman with colorful clothes and purple hair. She has a laptop in her hand and is working with Dynamics 365 Customer Insights Journeys.

Customer reference –
LEWA GmbH

Digital marketing is the way forward. LEWA GmbH shares this view. The world’s leading manufacturer of pumps, systems and metering equipment uses Dynamics 365 Marketing. The marketing team can use the solution to create email campaigns and plan and organize webinars. Created segments and corresponding customer journeys are easy to design. Opt-ins, registrations, reminder emails and the newsletters themselves are sent automatically and in the appropriate corporate design.

Synergies and extension potential for the marketing solution

Power BI

Mastering big data and experiencing data in a new way

Do you want to make the best possible use of your data to make good decisions?

With Power BI, you can visualize data in dashboards and balanced scorecards to provide a professional decision-making basis for management. Microsoft Power BI uses a variety of data sources, including Dynamics 365 CE, of course. Make optimum use of existing data in CRM in real time for deep insights and your sales controlling.

Customer Voice

Important customer feedback

Customer Voice is a survey tool that manages customer feedback and helps to analyze and better understand reviews:

Create custom surveys for specific needs
Alternatively, choose from ready-to-use templates based on industry standards
Collect customer feedback in real time
Gain detailed insights into customer sentiment and satisfaction through data analysis
Respond quickly to feedback and trigger follow-up actions

Dynamics 365 Customer Insights Data

Analyzing customer data with AI

How do you get real-time sales opportunities with customer insights data?

With Dynamics 365 Customer Insights Data, you can have all customer data from different sources analyzed and merged with AI. This will help you understand your customers better, predict their needs and provide them with the best possible CX.

Dynamics 365 Customer Insights Licenses

Your requirements – our consulting

Convinced that the solution is right for you?

Since licensing at Microsoft is constantly changing and not everything can be read from the Licensing Guide, we will be happy to advise you directly. Our experts can then prepare a suitable offer for you.

Contact us

“We consult, implement and train you individually on marketing automation with Dynamics 365 Customer Insights.”

Tobias Heck

Sales Manager

+49 (711) 490534-30
tobias.heck@awisto.de

Dynamics 365Customer Insights Journeys

Optimal use of customer data in marketing