Dynamics 365
Customer Insights Journeys

Optimal use of customer data in marketing

With Dynamics 365 Customer Insights Journeys, the former Dynamics 365 Marketing, you benefit from a modern, personalized customer approach at the highest level. Use target group-oriented customer journeys and convincing mailings for all customer segments. Manage newsletter subscriptions and unsubscriptions in compliance with GDPR.

Dynamics 365 Customer Insights Journeys – modern marketing automation


With the dynamic segmentation of customers, predefined customer contact processes are automatically started as soon as the customer is added to the segment.

With optimal templates in your CI, even HTML laymen can create appealing cross-platform compatible HTML marketing emails.

Click tracking and opening rates can be systematically evaluated and follow-up activities and customer contact processes are automatically triggered.

Simply create landing pages and integrate them into your existing website.

  • Segmentation of customer data (target group definition)
  • Intuitive editor and templates for marketing emails
  • Open rates and click tracking
  • Customer journeys (incl. A/B testing)
  • Manage newsletter subscribers
  • Event management (offline and online)
  • Lead scoring and qualification

Request now

The picture shows a young woman with colorful clothes and purple hair. She has a laptop in her hand and is working with Dynamics 365 Customer Insights Journeys.

Customer reference –
LEWA GmbH

Das Bild zeigt das Logo der LEWA GmbH. Ein Kunden von awisto.

Digital marketing is the way forward. LEWA GmbH shares this view. The world’s leading manufacturer of pumps, systems and metering equipment uses Dynamics 365 Marketing. The marketing team can use the solution to create email campaigns and plan and organize webinars. Created segments and corresponding customer journeys are easy to design. Opt-ins, registrations, reminder emails and the newsletters themselves are sent automatically and in the appropriate corporate design.

Synergies and extension potential for the marketing solution


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Power BI

Mastering big data and experiencing data in a new way

Do you want to make the best possible use of your data to make good decisions?

With Power BI, you can visualize data in dashboards and balanced scorecards to provide a professional decision-making basis for management. Microsoft Power BI uses a variety of data sources, including Dynamics 365 CE, of course. Make optimum use of existing data in CRM in real time for deep insights and your sales controlling.

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Customer Voice

Important customer feedback

Customer Voice is a survey tool that manages customer feedback and helps to analyze and better understand reviews:

  • Create custom surveys for specific needs
  • Alternatively, choose from ready-to-use templates based on industry standards
  • Collect customer feedback in real time
  • Gain detailed insights into customer sentiment and satisfaction through data analysis
  • Respond quickly to feedback and trigger follow-up actions
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Dynamics 365 Customer Insights Data

Analyzing customer data with AI

How do you get real-time sales opportunities with customer insights data?

With Dynamics 365 Customer Insights Data, you can have all customer data from different sources analyzed and merged with AI. This will help you understand your customers better, predict their needs and provide them with the best possible CX.

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Dynamics 365 Customer Insights Licenses

Your requirements – our consulting

Convinced that the solution is right for you?

Since licensing at Microsoft is constantly changing and not everything can be read from the Licensing Guide, we will be happy to advise you directly. Our experts can then prepare a suitable offer for you.

Contact us

Our awisto Sales Manager Tobias Heck advises you on open questions about CRM, Power Platform, CRM Service, industry solutions & CRM add-ons

“We accompany you individually on the path of your transformation with Dynamics 365 Customer Insights (formerly: Dynamics 365 Marketing).”

Tobias Heck

Sales Manager

+49 (711) 490534-30
tobias.heck@awisto.de

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